With high online traffic costs and pressure on offline channels, how can we build an efficient and sustainable omni-channel growth model? 
2025.11.11 Future growth will inevitably come from a refined operation system that integrates online and offline channels and leverages public and private domains. The core of this model lies in attracting customers through online content, empowering o…… 
As industry regulation becomes increasingly stringent, there exists a contradiction between the high approval costs for ordinary food forms (such as solid beverages and compressed candies) and the "blue hat" certification for health foods. How should enterprises strategically plan their layout? 2025.11.10 This indeed represents a core pain point in the industry. Adopting a dual-track strategy of deep operation of ordinary food and health foodification of core single products is the key to breaking the deadlock.For a vast array of common food …… 
With a complex supply chain (characterized by diverse raw materials and numerous dosage forms), how can we achieve refined management to control costs, ensure quality, and respond quickly to market demands? 2025.11.08 Multiple categories and SKUs pose a significant challenge to the supply chain, necessitating the implementation of a data-driven flexible supply chain and pyramid-style hierarchical management of products.Firstly, implement a pyramid-based p…… 2025.11.06 With severe product homogenization, how can we achieve genuine differentiation in competition through brand building and marketing innovation? In the homogenized Red Sea, the key to success lies not in better products, but in better brand narratives and user relationships. Differentiation requires breakthroughs in value proposition, user interaction, and scenario exploration.Firstl…… 2025.11.03 How to systematically develop and consolidate the health food market targeting Generation Z and young families? The key to capturing the youth market lies in a profound understanding of their values and lifestyles, coupled with innovative approaches from product development to communication.At the product level, we aim to achieve functional snacking, …… 
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