The key to capturing the youth market lies in a profound understanding of their values and lifestyles, coupled with innovative approaches from product development to communication.

At the product level, we aim to achieve "functional snacking, scene-based customization, and socialized design." Young people reject traditional health products with a strong "medicine-like" feeling. What they need are "healthy snacks" that are delicious, visually appealing, and fun. Therefore, soft candies, portable granules, and fun-shaped candies are the best carriers. Functionally, they should be extremely appealing, such as developing "stay-up liver-protection soft candies," "morning refreshing solid drinks," "sports energy granule jellies," and "beauty collagen soft candies." Packaging design must be visually appealing, suitable for sharing on social media "check-ins," and the product itself should become a "social currency" that expresses personal lifestyle attitudes.

At the communication level, it is necessary to "penetrate into the community, engage in sincere dialogue, and create value together". Blunt TV advertisements are completely ineffective for them. Your company needs to delve into young communities such as Bilibili, Xiaohongshu, and Tiktok, but not to run advertisements. Instead, become a provider of valuable content. Collaborate with their trusted vertical-field KOLs (such as fitness bloggers, nutritionists, and beauty experts) to penetrate through professional ingredient analysis, authentic life Vlogs, and interesting science popularization animations. The communication language should be "de-branded", more like a knowledgeable friend sharing. More importantly, establish a "co-creation" mechanism with users, such as soliciting new product ideas through communities, initiating packaging design polls, recruiting product experience officers, etc., so that young people feel that this brand is "one of us", thereby establishing emotional connections and brand loyalty that far exceed the buying and selling relationship.