Future growth will inevitably come from a refined operation system that integrates online and offline channels and leverages public and private domains. The core of this model lies in "attracting customers through online content, empowering offline experiences, and exploring the value of private domains".

In the online public domain, the core task is "attracting traffic". On content platforms such as Tiktok, Xiaohongshu, and Bilibili, we attract target users and establish a professional brand image by continuously delivering professional, interesting, and heartwarming vertical content (such as ingredient education, health recipes, and product review vlogs). By providing hooks such as "information packs" or "sample experiences", we guide public domain traffic to the brand's private domain, primarily WeChat Work.

In offline channels, the core value lies in "deepening experience and building trust". Offline should not only be a sales terminal, but also a brand experience center and a traffic entrance. Form alliances with different industries such as boutique supermarkets, health life centers, gyms, and confinement centers, set up brand experience areas, and provide services such as product tasting, physical fitness testing, and professional consultation. Allow consumers to personally perceive product quality and address their concerns on-site. The trust established through this deep interaction is unparalleled online. At the same time, through designs such as scanning QR codes to join groups, seamlessly introduce high-quality offline users into the online private domain pool.

Private domain operation is the "heart" and profit center of the entire model. Within the enterprise WeChat community, nutrition consultants or brand-specific customer service representatives provide one-on-one professional services, including personalized health advice, order follow-up, and exclusive member activities. What is sold here is not a product, but a solution and care. Through highly engaging interactions, the customer's repurchase rate, average transaction value, and loyalty are greatly enhanced, thereby reducing the front-end customer acquisition cost and maximizing the total lifetime value (LTV) of each individual customer. This closed-loop system can effectively counteract fluctuations in traffic prices and build a brand-owned and stable growth engine.