The rise of the "ingredient-focused" group signifies the market's maturity, presenting a significant opportunity for enterprises with genuine research and development capabilities to surpass others. Establishing technological barriers requires systematic construction across four dimensions: "raw materials, innovation, evidence, and dissemination".

In terms of raw materials, we pursue "traceability and innovation". Not only do we disclose the suppliers of core raw materials (such as a certain brand of probiotics imported from the United States and microencapsulation technology vitamins from a German company), but we also tell the story of the raw materials: their production environment, extraction process (such as low-temperature extraction and enzymatic hydrolysis technology), and molecular structure (such as small molecular collagen peptides). At the same time, we pay attention to innovative raw materials such as PQQ, NMN (under the premise of compliance), and various plant antioxidants, and take the lead in applying them to products to seize the technological high ground.

*We should deeply explore "scientific formula and mechanism research". We should move beyond simple "ingredient stacking" and turn to "synergistic enhancement" based on scientific theories. For example, when developing a *product, we cannot simply mix GABA, tea theanine, and wild jujube kernels together. Instead, we need to study and explain how these ingredients work synergistically through different pathways (such as GABA receptors, brain wave regulation, and central nervous system), achieving an effect where "1+1>2". This requires cooperation with universities, scientific research institutions, and key laboratories to conduct in vitro experiments, cell experiments, and even clinical trials on human populations, providing solid scientific evidence for *.

In terms of evidence and communication, we must achieve the "popularization of professional discourse." Scientific research achievements and *certificates obtained cannot be left gathering dust. They must be conveyed to consumers in a visual and easily understandable manner. For instance, we can create animated videos explaining the mechanism of product ingredients, release authoritative testing reports issued by third-party testing institutions, invite industry experts to give live lectures, and publish popular science white papers. This way, "ingredient-focused" consumers can be impressed by the brand's rigor and professionalism after in-depth research, while ordinary consumers can develop a strong sense of trust after receiving this information. Ultimately, your company's brand will become synonymous with "science, effectiveness, and reliability," which is a core competitiveness that no marketing rhetoric can shake.