The era of solely relying on online or offline channels has come to an end. The future victor lies in the ability to build an omni-channel ecosystem that "deeply integrates online and offline channels and links public and private domains.".

In the online segment, the core lies in "content-driven traffic and *conversion". Abandon the extensive mindset of traffic purchasing and shift towards refined content operation. On Tiktok and Xiaohongshu, attract public domain traffic through professional science popularization and real-life scenario content (such as "office health tea combinations" and "nutritional supplements in the fitness bag"). By providing valuable materials (such as the electronic version of the "Solar Term Health Manual") or limited-time offers, guide public domain users to the brand's private domain positions, mainly corporate WeChat communities and personal accounts.

For the offline segment, the core lies in "deepening the experience and building trust". Offline channels should not merely serve as points of sale, but rather as brand experience centers and sources of traffic. Establish collaborations with boutique supermarkets, health and wellness centers, high-end gyms, yoga studios, etc., and set up brand zones or experience corners. This allows consumers to see, touch, and taste products (especially high-experience products such as medicinal syrups and plant-based beverages) firsthand. Through explanations from offline professional consultants, deep trust is established, and offline traffic is also channeled into online private domains through methods such as scanning QR codes to join groups.

Ultimately, private domain operation is the "heart" of the entire system. Within the enterprise WeChat community, there is no longer frequent advertising bombardment, but instead, nutrition consultants provide professional one-on-one consultations, regularly share health knowledge, and organize exclusive community activities. What is sold here is not a product, but professional solutions and a warm sense of community belonging. Through this high-trust, high-stickiness interaction, the customer's lifetime value (LTV) is greatly enhanced, achieving low-cost, high-frequency repurchases, thereby offsetting the high cost of public domain traffic acquisition and forming a self-sustaining, healthy business loop.